User-adaptive Advertisement in Retail Environments
نویسندگان
چکیده
This paper gives an overview of ideas and approaches for context-based, userand location-adaptive shopping assistance and advertisement in an instrumented shopping environment. Among others, it describes how advertisement in a supermarket can be adapted to a particular customer concerning information from his user profile and how personalized advertising hints can be used in a navigation service, so that they offer a benefit for both retailers and customers. Furthermore, the paper points out different approaches of presenting instore advertisement on digital and projected displays.
منابع مشابه
A New Single-Display Intelligent Adaptive Interface for Controlling a Group of UAVs
The increasing use of unmanned aerial vehicles (UAVs) or drones in different civil and military operations has attracted attention of many researchers and science communities. One of the most notable challenges in this field is supervising and controlling a group or a team of UAVs by a single user. Thereupon, we proposed a new intelligent adaptive interface (IAI) to overcome to this challenge. ...
متن کاملImplementation of Neural Network in Cost Factors of E-Advertisements
E-Advertisements have made possible to allow marketers for approaching target segments in the most measurable, interactive and more essentially, cost-effective ways. However, Neural Network is a forecasting tool for dynamic and changing market environments. A Strong advantage of neural networks is that a properly trained network can be considered experts with regard to the particular output pro...
متن کاملLarge Scale Evaluation of an Adaptive E-Advertising User Model
The user model is considered the core content of any adaptive system. The process that is most challenging in an adaptation system is the modelling of user data. This paper is focused on creating a user model that can be suitably adapted to advertisement applications. To integrate data from different publicly available sources, a social component has been added to the user model, to support adv...
متن کاملAnimat Market - Trading Interactions as Collective Social Adaptive Behavior
We argue that human economic interactions, particularly bargaining and trading in market environments, can be considered as collective social adaptive behaviors. Such interactions are social in the sense that they depend on socially-agreed market regulations and communication protocols, and are collective in the sense that global market dynamics depend on the interactions of groups of traders. ...
متن کاملShop 'Til You Drop II: Collective Adaptive Behavior of Simple Autonomous Trading Agents in Simulated Retail Markets
In a companion paper [9] we argued that human economic interactions, particularly bargaining and trading in market environments, can be considered as adaptive behaviors, and that the tools and techniques of adaptive behavior research can be profitably employed in modeling naturally-occUlTing markets or constructing artificial market-based systems. H groups of simple artificial agents interact t...
متن کامل